This website is your link to the best of Korean travel from the UK

A full range of online services and additional travel information is available though the international Korea Tourism Organization site

International Site

Contact the London Office

Korea Tourism Organization -

Imagine Korea - KTO's new global brand

An Exciting New Brand for Korea Tourism

We have developed a new brand for Korea tourism to better express Korea to enthusiasts around the world and use this momentum to usher in a new era of Korea tourism with the vision of reaching 20 million visitors.

Click to 'Imagine Korea'

Read what the press are saying about holidaying in Korea in our online press library.

Browse Korea Press Library

The Luxurious Heart of Seoul

Amid the frenetic pace and ultra-modern architecture, Jeff Mills discovers pockets of calm and unwavering traditions in South Korea’s capital city, Seoul.

Land of Dragons

Skiing in South Korea and Japan Nick Dalton of the Daily Express reviews the wonders of winter time Korea.

Flying the Flag

Katie McGonagle of Travel Weekly, one of the UK's leading travel industry publications writes about how Korea is the up-an-coming star in Asia.

Seoul - South Korea

Seoul makes the Guardian's Hot List of where to go on holiday. You need to scroll down the list to read their piece on how the South Korean capital gives Tokyo a run for its money.

10 reasons why you should visit South Korea

Henry Wong of the London Evening Standard reports on South Korea's unexpected mix of high fashion, awe-inspiring history and Instagrammable scenery.

Return of the Mermaids

National Geographic Magazine reports on the mermaids of Jeju Island.

Read what the press are saying about holidaying in Korea in our online press library.

Browse Korea Press Library

Enter our Winter Olympics Quiz Competition

Enter the Winter Olympics Quiz Competition Button

In anticipation of the Pyeongchang 2018 Winter Olympics and to celebrate a fantastic year for the Korea Tourism Organisation we have created a simple quiz competition with the top prize being a Galaxy Tab S2. Other prizes include a Korean mug set and Korean handkerchief & postcard set.


Seoul makes the Lonely Planet Top 10 city listing!

Seoul in the Lonely Planet Top 10 Cities Listing

Lonely Planet's Best in Travel 2017 declares the world's hottest trends, destinations and experiences for the year ahead, and we are delighted to announce that Seoul has made the top 10 cities category. This follows Jeonju city recently being within the top three of Lonely Planet's first ever Best in Asia List.

Read more ›› unveils revamped course on OTT

Korea TRavel Agent Training

The Korean Tourism Organisation has relaunched, revamped and upgraded its online training site with OTT (Online Travel Training). South Korea is one of the trendiest destinations in the world right now and deserves a first class training course for Uk travel agents to enjoy.


Korea more popular than ever and ready for WTM

World Travel Market Logo

The Korea Tourism Organisation is exhibiting once again at World Travel Market held at Excel London the flagship travel trade event in the exhibition calendar, as part of its strategy to help it reach its global visitor target of 16 million tourists.


Film Star Song Joong-ki in KTO commercial

Jeonju in fist ever best in Asia list

The Ministry of Culture, Sports & Tourism (Minister Kim Jongdeok) and Korea Tourism Organization (CEO Jung Chang Soo) are proud to present a new international ad featuring 'Descendants of the Sun' actor and top 'Hallyu' star, Song Joong-ki on major worldwide TV channels.


Visit East Asia by China, Japan and Korea

Jeonju in fist ever best in Asia list

Following a meeting by their respective Tourism Ministers earlier this year, The London offices of the China National Tourist Office, The Japan National Tourism Organisation and the Korea Tourism Organisation have announced a partnership to co-promote their destinations called Visit East Asia.


Jeonju in top three of first-ever Best in Asia list

Jeonju in fist ever best in Asia list

Lonely Planet has announced its inaugural Best in Asia list - an agenda-setting collection of the continent's 10 best destinations to visit over the next 12 months. For this first-ever Best in Asia list, Lonely Planet's in-house Asia experts have named Jeonju, South Korea within their top three.


Winter Festival marks run-up to PyeongChang 2018

Pyeongchang Mountains

With the Winter Olympics just 2 years away, excitement is building towards this global sporting event to be held in Pyeongchang, South Korea. To mark the occasion an "Winter Festival" event will be held around Dano Park, Gangneung-si between the 4th and 6th of February, 2016.


Write Your Name in Korea with chance to win a free trip

Write Your Name In Korea

Ever wanted to have your name engraved on a special road, just like the names of famous movie stars on the walk of fame in Hollywood? We introduce you to a new initiative organized by the Korea Tourism Organisation which could see your name forever engraved on 'Sang sang Gil' (Imagination Road).


Gimje Horizon Festival 17th Anniversary

The Gimje Festival

Celebrating its 17th anniversary this year, the Gimje Horizon Festival has been designated as one of Korea's key festivals for a third consecutive year. Festivities take place around Byeokgolje Reservoir, Gimje from 7 to 11 October in Jeollabuk-do, in the heart of the Honam Plains.


Korean Festival fills Trafalgar Square to capacity

The London Korea Festival

The London Korean Festival family event brought a slice of Korea to London's iconic Trafalgar Square and was so popular that it reached capacity. Visitors were treated to the sights, sounds and aromas of South Korea during a fun-packed day on the 9th August.


UK v Korea! World champ break dance battle 9 August

The London Korea Festival

Two world champion break dance crews are set to lay down their best dance moves in an epic dance battle in London's Trafalgar Square. London-based UK B-Boy crew, Soul Mavericks, will face Korea's B-Boy World champs Jinjo Crew, at the free London Korean Festival 9 Aug in Trafalgar Square.


Family Festival Trafalgar Square
9 August 2015

The London Korea Festival

Londoners and visitors alike are invited to experience and celebrate the best of South Korean culture at the FREE one day 'London Korean Festival' in Trafalgar Square on Sunday 9th August 2015. The full line up of K-Music, K-Dance, K-Tradition and K-Cuisine has now been published.


BBC World Service Travel Show visits Korea

BBC World Service Travel Show

Watch the BBC World Service programme 'The Travel Show' devoted to Korea. Presenter Rajat Datar showcases everything from food to technology and K-Pop to break dancing (in his case 'be careful not to break something dancing' when he gives it a go). He also visits the DMZ and Jeju Island.

See it on BBC iPlayer ››

MERS Preventative and Corrective Measures


Middle East Respiratory Syndrome (MERS) is an illness caused by a virus (more specifically, a coronavirus). The Korea Tourism Organisation has issued some advice for travellers on preventative and corrective measures for safe travel in South Korea. There is also a 24/7 helpline.


Korean culture wave takeover of Trafalgar Square

The London Korea Festival

Everybody is invited to the 'Imagine your Korea' festival at Trafalgar Square on Sun 9 Aug 2015 from 12:00 to 19:00. This will be the biggest FREE Korean cultural party ever hosted in the UK, celebrating the vibrancy of this Asian powerhouse and the strong ties between Korea and the UK.


Blockbuster movie 'Age of Ultron' filmed in Korea

Marvels Avengers 'Age of Ultron'

The latest Avengers film from Marvel, 'Age of Ultron' was largely shot in Korea. To celebrate the Korea Tourism Organisation commissioned a special commercial to be shown in theatres when the film releases this summer. Follow the link to our YouTube chanel for a sneak preview.

See commercial ››

Mind boggling number of Winter Festivals in Korea

Winter Festivals in Korea during 2015

In Korea, the choice of annual festivals is quite mind boggling, with every type of style and variety. Starting in December, the country begins with the winter festivals, in areas known for natural beauty, snow and ice and a party atmosphere. Come and experience a Korean winter wonderland!


Korea offers the world's best hotel WiFi

World's Best WiFi

Korea is the most wired country on earth and continues to live up to its reputation as the home to the most advanced technology on the planet. It has the fastest average broadband speed at 22.1 mbps coupled with the fastest 4G network anywhere in the world.


Korea Headlines at World Travel Market in 2014

World Travel Market 2014 logo

World Travel Market 2014 will be Korea Tourism Organisation's biggest ever in every sense! A new brand slogan "Imagine Your Korea", confirmed headline sponsor of the "WTM Buyers Club Lounge" and the visit of a new CEO, will create a platform for us to showcase the very best of Korea.


Teach English in Korea with 'EPIK & TALK' programmes

Teach English in Korea with 'EPIK & TALK' teaching programmes

Launch your English teaching career through EPIK, a full-time teaching programe available in metropolitan and provincial locations in Korea, from primary through to secondary schools. The Talk programme is a service-learning scholarship programme for undergraduates.


KTX High-speed rail to Incheon Airport from major cities

KTX High Speed Rail Connections to Incheon Airport

Starting from 30 June 2014, Korail began operation of KTX express trains that directly link Incheon International Airport and Seoul. The trains also operate between Incheon International Airport and major cities outside of Seoul like Busan, Daejeon and Gwangju.


Namhansanseong recognised by UNESCO

Namhansanseong Fort

The UNESCO World Heritage Committee inscribed Korea's Namhansanseong as a World Heritage site in June 2014. Gyeonggi Province, which includes the capital Seoul, is responsible for the fortress site and believes more tourists will explore the province more widely thanks to the inscription.


Sitting pretty in convention country rankings

Songdo Convention Centre

South Korea is now 3rd in the Union of International Associations country rankings for convention destinations. Seoul has also improved its ranking as a convention city by coming 4th. Furthermore Busan, Korea's second city has knocked Copenhagen out and now sits proudly within the top 10!


Living History at Korea's Royal Palaces

Changdeokgung Palace

Seoul's royal palaces are incredibly distinctive and are places of peaceful contemplation. Moonlight tours are available through July and August at Gyeongbokgung and Changyeongung and continue through till November at the Changdeokgung.


Looking ahead to Pyeongchang Olympics 2018

Pyeongchang Olmpics Logo

As the Winter Olympics in Sochi came to a close attention turned to the next host city 'Pyeongchang'in Gangwon-do Province. The closing ceremony incorporated a video montage and performance from Korea to give the world a taste of what to expect in Pyeongchang 2018.


Traditional Korean Tea at CONFEX 2014!

International CONFEX 2014 Logo

We will be exhibiting at International CONFEX 2014 which begins 12 March 2014 at Olympia, London. Delegates can see us on stand E69 to sample traditional Korean Tea and are entered into a free draw (for a tea set!), whilst being inspired to hold their next event in Korea.


Great Shopping Experiences for Tourists

Smart Tour Guide Image

The greatest shopping festival, Korea Grand Sale, will run until 16 February 2014. More than 27,000 shops are providing discount opportunities for visitors to Korea, including discounts of up to 70% on shopping, accommodation and tourism attractions throughout the country.


KTO tells a story through 'Smart Tour Guide' app

Smart Tour Guide Image

The Korea Tourism Organization (Acting CEO Kang Ki-hong) is to release an integrated version of the "Smart Tour Guide" mobile application that provides audio guides for Korea's tourist attraction, such as Bukchon Hanok Village, which is popular with visitors from across the globe.


British Airways to fly daily London to Seoul in 2014

British Airways Logo

British Airways recently announced that their summer 2014 schedule, which starts from March 30 2014, and we are very excited to announce that they are increasing their London Heathrow to Seoul Incheon route from six services a week to a very convenient daily service.


China Links Travel creates new Korea stopover & tours

China links image and logo tile

With four, seven and eleven day tours in Korea, China Links Travel are now offering clients the opportunity to see the very best of Korea with their NEW stopover and tour products. With prices starting from £599 China Links are well placed to enjoy the growing popularity of our destination.


The Visit Korea App just got even better!

Visit Korea 3.0 App Button

Korean Tourism’s App ‘Visit Korea’ has been upgraded to v3.0 and is a must if you are visiting Korea. The app has a new user-friendly design with lots of exciting features optimised for tablets! These include extended location based services, bookmark functions, improved search and offline options.


Free transit tours with Korean & Asiana Airlines

Changdeokgung Palace Image

Catch a glimpse of Korean culture and take away some great memories for FREE when you book a flight transitting through Incheon International Airport, Seoul. You can choose from a selection of great FREE transit tours when you book your flights with either Korean Air or Asiana Airlines.


South Korea is a World Ski Awards 2013 Finalist

Skiing in South Korea Image

World Ski Awards has unveiled the elite resorts that have been elected as finalists for 2013. Some of Korea’s finest ski resorts and hotels have been nominated, which speaks volumes about the quality of the Korean ski product and reminds everyone that Korea will host the 2018 Winter Olympics.


Exercise your green fingers in Korea at the Garden Expo

Visit the Garden Expo

Renowned tour operator Etours and Going Gardens, a garden tourism consultancy are offering an 8 day package to Korea that will take in the Garden of Morning Calm, the DMZ nature reserve, other cultural highlights and the Suncheon Bay Garden Expo 2013. Departures 20 Apr to Oct 14.


KTO are ready to meet and discuss your next project

Will you be at CONFEX?

Korea Tourism Organisation is to exhibit at CONFEX 2013, so if you are attending please come and meet us on stand N412 from 19 to 22 March. Working alongside a handful of leading Korean ground operators specialising in the MICE sector, our dedicated Convention Bureau can help organize your next event.


Record breaking number of visitors from the UK

Record breaking visitor figures to Korea from the UK

Everyone’s talking about Korea and the numbers are record-breaking! In December visitor figures from the UK to Korea hit 110,229, a staggering 10.6% increase over 2011 and is a clear reflection of the growing popularity of Korea as a destination, which has not gone unnoticed by the press!


Korea MICE Roadshow at Claridge's, Mayfair

Welcome to Claridge's

Korea is a fabulous destination for Meetings, Incentives, Conventions and Exhibitions and Korea Tourism Organisation recently held a fabulous Korea MICE Roadshow event at Claridges. We were delighted to be joined by so many esteemed travel and meetings industry guests.


Korea is Winner at World Travel Awards 2012

World Travel Awards 2012

Korea has been named 'Asia's Leading Sports Tourism Destination' at the 2012 World Travel Awards in Singapore. Next year we look forward to hosting the Pyeongchang Special Olympics, World Rowing Championships, a new Taekwondo Park in Muju and the Suncheon Garden Expo.


‘Gangnam Style’ mania worldwide!

Photo of K-Pop Gangnam Style

‘Gangnam Style’ the tune that everyone is talking about has received a staggering 131 million hits on You Tube! K-pop music videos were watched 2.2bn times by 235 countries last year and Korea’s music industry has accelerated its ranking from 33rd in the world in 2005 to its current position of 11th in 2012!


Upgraded Free Smartphone App 'Visit Korea 2.0'

Photo of Samsung Galaxy

The 'Visit Korea' smartphone application ("app") is the main Korea travel app developed by the Korea Tourism Organization (KTO) for foreign travellers. The KTO has released 'Visit Korea 2.0', the upgraded version of the original 'Visit Korea'.


Spectacular Lantern Festival

Jinju Namgang Yudeung Festival logo

The 'Jinju Namgang Yudeung Festival' originates from the lantern lighting ritual once used as a military strategy to confuse Japanese troops, and is today one of our annual Korean festival calendar highlights. Festivities take place in the Gyeongsangnam-do province between the 1st to 14th October 2012.


K-Pop workshop finds winners

Photo of K-Pop winner

As the London Olympics drew to a close, so did the two-week 'K-Pop entertainment workshop. K-Pop fans came to test their vocal and dance skills in front of K-Pop judges who named the competition winners as Rebecca Strachan and Jasmine Fox. The winners will now be rewarded with a trip to Korea.


Congratulations 'Team Korea' at London 2012!

Photo of Team Korea at London 2012

Korea Tourism Organization - London Office wants to congratulate Korea's Olympic team for a fantastic achievement during London 2012! South Korean Athletes won 13 Gold, 8 Silver and 7 Bronze medals and were in 5th position on the 'Medal Table'.


Korean Art at Saatchi Gallery

Saatchi Gallery graphic

July and August 2012 will be a very busy period for the Korea Tourism Organization. A number of high-profile events will maximize the opportunities for Korea during the London Olympics. None more so that the ‘Korean Eye 2012’ exhibition taking place at the Saatchi Gallery from 25 July to 23 September 2012.


Korea Olympic Photo Competition

Korea Olympic Photo Competition graphic

Help Korea celebrate the Olympics by entering our new photo competition and see your photo added to our online gallery with the chance of winning a ‘Gold, Silver or Bronze’ rated prize. We are looking for an image that sums up your experience or view of Korea in the run up to and during this summer’s Olympic games.


Dancing robots at Olympic House

Dancing robots image

Korea’s Olympic House at the prestigious Royal Thames Yacht Club ion Knightsbridge will be a hive of activity and provide an opportunity for members of the public to experience Korean culture first-hand. KTO will have a very exciting range of activities including a showcase to Korean technology in the form of ‘Dancing Robots’.


Buzz Korea Olympic Outdoor Campaign

Buzz Korea Logo

The Korea Tourism Organization is to unveil a digital ad campaign ‘Buzz Korea’ on the famous Piccadilly Lite digital screen ahead of the Olympics. Mr Hongki Kim, Director, Korea Tourism Organisation, said “The London Olympics is a unique opportunity to raise the profile of our destination with the eyes of the world on London"


Helping agents into an Olympic mood

Cathay Pacific Logo

Our travel training revamp is set to get agents into the Olympic mood with The Korea Tourism Organization and GB Taekwondo offering one lucky travel agent the chance to watch British Olympic hopefuls in training. Korea is the home of Taekwondo and has been supporting GB Taekwondo to raise the profile of the sport and Korea.


Cathay Pacific boosts services

Cathay Pacific Logo

Cathay Pacific Airways has announced it is to increase services between Seoul and Hong Kong from five to six flights daily from 15 July 2012. Cathay Pacific, which is the foreign airline with the longest history of operation in Korea, will now offer the most flights between thsee two great cities, bringing benefits to both business and leisure travellers.


Award-winning 'Planet of Snail'

Planet of Snail Picture

Winner of the Best Feature-Length Documentary at IDFA in 2011, this amazing film is due for release in British cinemas on 22 June 2012. Described by Screen Daily as “An elegant and moving documentary... a real joy”, Seung-Jun Yi’s second feature Planet of Snail, is a lyrical and gentle story that deftly touches on the world of disability.


Jinro Soju is worlds best-seller!

Jinro Soju Picture

“Jinro is the tonic for most drinkers” proclaimed a Metro news story. It explained that the spirit ‘is so popular that it sold more than 61.38 million cases last year - more than twice as many as its nearest rival, Smirnoff Vodka’. This is an example of the power of Korean products in the global market and how it took just 60 years to become the 7th largest export country.


Mud, glorious Boryeong mud!

Boryeong Mud Festival Picture

Between 14 and 24 July 2012, Korea’s world famous Boryeong Mud Festival will again take place at Daecheon beach. Of the numerous festivals in Korea, it is Boryeong that probably attracts the largest number of international visitors who flock to experience the beneficial properties of the Boryeong mud, and to have lots of fun.


Jeonju a UNESCO creative city

DMZ Forbidden Garden Picture

The gourmet capital of Korea, Jeonju was appointed as a new member of UNESCO Creative Cities Network in May 2012, joining the ranks of other cities around the world that flourish in urban planning and development through creativity and imaginative action. Jeonju is also recognised as a 'slow' city. Intrigued?


DMZ Forbidden Garden Gold Medal

DMZ Forbidden Garden Picture

The beautiful ‘Quiet Time: DMZ Forbidden Garden’ has won a gold medal award at the prestigious 2012 Chelsea Flower Show. This showpiece garden was created to commemorate the 60th anniversary of the Korean conflict.


Hansan Ramie Fabric Festival

Hansan Ramie Fabric Festival Show Picture

The region of Hansan-myeon is famous for producing ramie, one of the world’s oldest fabric crops and the Hansan Ramie Fabric Cultural Festival celebrates the high quality clothing that is produced from ramie fabric. People journey to this festival to see and try on the beautiful clothes and visitors even have the opportunity to try out the weaving process.


Exposition Yeosu Korea 2012

Yeosu Expo 2012 is the next world's fair

The dynamic city of Yeosu will stage Expo 2012’ between May and October with the aim of increasing awareness of the role and value of the ocean and coast to the international community. The name ‘Yeosu’ is derived from ‘Yeo’ which means ‘beautiful’ and ‘Su’ which means ‘water’.


Korea's Metro System is the best in the world and we have produced a comprehensive guide to the extensive network with maps that you can read online or download. Read the metro guide online ››

National Geographic Traveller Magazine in association with Korea Tourism Organisation prepared this travel supplement featuring their top ten list of things to see and do in South Korea. Read the supplement online ››

The Korean Tourism Organisation has published a new online magazine promoting the many, many ways in which travellers can experience incredible adventures in South Korea. Read the magazine online ››

There is perhaps no better way to discover the beauty of Korea than cycling. From challenging climbs, exhilarating descents and scenery to rival touring anywhere in the world, Korea is a land of cycling inspiration.

Cycling holidays in Korea

Korea Highlights 11 Day Tour ››   • Korea Highlights 15 Day Tour ››

Korea Highlights 19 Day Tour ››   • Rivers by Bike 10 Day Tour ››

Korea Plan Your Trip Button
Winter Olympics in PyeongChan 2014

There are many specialist tour operators offering outstanding advice and services to those wishing to visit Korea

Click here to see the full listing

Need a flight?

Here is a full guide to the airlines who can fly to Korea from the UK

Read more

Learn more about Korea by taking our training course

Click here to take the course

Mobile Application

If you are travelling to Korea you need this great new app from KTO

Read more

App Store Android

To help visitors fully understand wonderful Korea we have prepared and published a large number of travel related ebooks which are freely available for download.

eBook Downloads


Korea MICE Specialist Program Tile